Meadow & Co
18,400 Klaviyo subscribers · avg. order value $68 · audited just now
Grade C
Room for significant improvement
$6,840/mo in identifiable gaps
Flow Coverage
19/25
Flow Quality
12/25
Campaigns
14/25
List Health
7/25
List health warning: 8.2% suppression rate
Industry benchmark is below 5%. Your suppression rate is significantly elevated, which means your sender reputation is at risk. This should be addressed before increasing campaign frequency.
Missing flows
Post-Purchase
With 18,000 subscribers and an average order value of ~$65, a 3-email post-purchase sequence with a cross-sell at day 14 should generate consistent repeat purchases. You have zero automated follow-up after the order confirmation.
Win-Back
No re-engagement sequence means lapsed customers are silently churning. Industry data suggests 8–15% of lapsed buyers will re-purchase with a well-timed win-back offer. At your list size, that represents significant recoverable revenue.
Active but underbuilt
Abandoned Cart
A single cart reminder recovers a fraction of what a 3-email sequence does. You need a 1-hour gentle reminder, a 24-hour urgency email, and a 72-hour final offer to maximize recovery.
Welcome Series
Your welcome sequence ends before it earns a discount offer. New subscribers are most engaged in the first 9 days — a 4-email sequence converts significantly better than 2 emails.
Score breakdown
Flow Coverage
19/252 of 4 core flows active — Post-Purchase and Win-Back missing
Flow Quality
12/25Abandoned Cart has only 1 email (should be 3)
Campaigns
14/253 campaigns sent last month — benchmark is 4+
List Health
7/258.2% suppression rate — significantly above the 5% threshold
Prioritized recommendations
Build a Post-Purchase flow
Start with 3 emails: order confirmation (immediate), shipping + care tips (day 3), review request + cross-sell (day 14). This is the easiest revenue to add.
Build a Win-Back flow
Trigger at 90 days inactive. 3 emails: curiosity re-intro (day 90), exclusive offer (day 120), last chance (day 150). Suppress non-openers after.
Fix your list health
8.2% suppression is significantly above threshold and is damaging your deliverability. Run a re-engagement campaign and suppress all non-engagers within 14 days.
Expand Abandoned Cart to 3 emails
Add a 24-hour urgency email and a 72-hour final offer to your existing 1-hour reminder. Test a small shipping discount in email 3.
Expand Welcome Series to 4 emails
Add an email 3 (social proof / customer photos) and email 4 (first-purchase discount with 48-hour expiry). These are your highest-converting welcome touches.
Increase campaign frequency
You sent 3 campaigns last month. Add a mid-month value email and you'll hit the 4+ benchmark. Even a simple educational email outperforms silence.
Week-by-week fix plan
Est. target: 72+ in 4 weeksWeek 1 — Build the missing flows
Build Post-Purchase flow: order confirmation, day 3 shipping tips, day 14 cross-sell
Set up Win-Back flow trigger at 90 days inactive — draft 3 email copy
Run suppression list audit — identify contacts added in last 60 days
Draft re-engagement campaign for 8.2% suppressed segment
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