What a real FlowScore audit looks like.
A score, four scored dimensions, a deliverability check on your sending domain, and a ranked list of what to fix first, in dollars. This is Meadow & Co's, a fictional brand. Connect your own Klaviyo account and you'll see the same breakdown built from your real numbers, free.
Meadow & Co
18,400 Klaviyo subscribers · avg. order value $68 · audited just now
Grade C
Room for significant improvement
$6,840/mo in identifiable gaps
Flow Coverage
19/25
Flow Quality
12/25
Campaigns
14/25
List Health
7/25
List health warning: 8.2% suppression rate
Industry benchmark is below 5%. Your suppression rate is significantly elevated, which means your sender reputation is at risk. This should be addressed before increasing campaign frequency.
Deliverability check: DMARC policy set to "none"
SPF record found and valid. DMARC exists but isn't enforcing, so spoofed mail using this domain won't be blocked. This is a real DNS lookup against the sending domain, checked separately from the score above, and it's something Klaviyo has no visibility into since it lives outside your Klaviyo account entirely.
Missing flows
Post-Purchase
With 18,000 subscribers and an average order value of ~$65, a 3-email post-purchase sequence with a cross-sell at day 14 should generate consistent repeat purchases. You have zero automated follow-up after the order confirmation.
Win-Back
No re-engagement sequence means lapsed customers are silently churning. Industry data suggests 8–15% of lapsed buyers will re-purchase with a well-timed win-back offer. At your list size, that represents significant recoverable revenue.
Active but underbuilt
Abandoned Cart
A single cart reminder recovers a fraction of what a 3-email sequence does. You need a 1-hour gentle reminder, a 24-hour urgency email, and a 72-hour final offer to maximize recovery.
Welcome Series
Your welcome sequence ends before it earns a discount offer. New subscribers are most engaged in the first 9 days. A 4-email sequence converts significantly better than 2 emails.
Score breakdown
Flow Coverage
19/252 of 4 core flows active: Post-Purchase and Win-Back missing
Flow Quality
12/25Abandoned Cart has only 1 email (should be 3)
Campaigns
14/253 campaigns sent last month: benchmark is 4+
List Health
7/258.2% suppression rate: significantly above the 5% threshold
Prioritized recommendations
Build a Post-Purchase flow
Start with 3 emails: order confirmation (immediate), shipping + care tips (day 3), review request + cross-sell (day 14). This is the easiest revenue to add.
Build a Win-Back flow
Trigger at 90 days inactive. 3 emails: curiosity re-intro (day 90), exclusive offer (day 120), last chance (day 150). Suppress non-openers after.
Fix your list health
8.2% suppression is significantly above threshold and is damaging your deliverability. Run a re-engagement campaign and suppress all non-engagers within 14 days.
Expand Abandoned Cart to 3 emails
Add a 24-hour urgency email and a 72-hour final offer to your existing 1-hour reminder. Test a small shipping discount in email 3.
Expand Welcome Series to 4 emails
Add an email 3 (social proof / customer photos) and email 4 (first-purchase discount with 48-hour expiry). These are your highest-converting welcome touches.
Increase campaign frequency
You sent 3 campaigns last month. Add a mid-month value email and you'll hit the 4+ benchmark. Even a simple educational email outperforms silence.
Week-by-week fix plan
Est. target: 72+ in 4 weeksWeek 1: Build the missing flows
Build Post-Purchase flow: order confirmation, day 3 shipping tips, day 14 cross-sell
Set up Win-Back flow trigger at 90 days inactive, draft 3 email copy
Run suppression list audit, identify contacts added in last 60 days
Draft re-engagement campaign for 8.2% suppressed segment
Weeks 2–4 unlocked with your real audit
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