For DTC Brands on Klaviyo
You think your email is fine.
It probably isn't.
Most DTC brands are leaving 20–30% of email revenue on the table. They just don't know it. FlowScore audits your Klaviyo account in 60 seconds and shows you exactly what's costing you.
Free forever · Read-only Klaviyo access · 60 seconds
The problem
The problem with Klaviyo is that it only shows you yourself.
You can see your open rates, click rates, and revenue. You just can't tell if they're good or broken.
No benchmark
Your 22% open rate. Is that good? Klaviyo won't tell you. You're flying completely blind relative to the rest of the industry.
No score
There's no single number that tells you if your email marketing system is healthy or quietly bleeding revenue.
No priority
You know something could be better. But nothing tells you what to fix first, or what fixing it is actually worth.
What we audit
Everything Klaviyo isn't telling you.
Four flows. Two program dimensions. Each scored against real DTC best practices.
The highest-ROI flow in email marketing, and the most commonly underbuilt.
We check if it exists, how many emails it contains, and whether the timing is actually set up to convert. A 3-email welcome sequence earns 40% more than a single email.
The highest-converting flow in ecommerce. Most brands don't have it or stop at one email.
Industry best practice is 3 emails over 48 hours. Average recovery rate for a well-built abandoned cart flow: 15%.
The second sale is 5× easier than the first.
A post-purchase sequence turns one-time buyers into repeat customers. If you don't have one, you're leaving your most qualified audience completely cold.
Every list has lapsed customers who would buy again with the right nudge.
We detect whether your win-back flow exists, whether it triggers at the right time, and whether it's built to actually re-engage. Not just send one generic email.
Brands sending 4+ campaigns/month earn 2× more from email than those sending fewer.
Sporadic campaigns train your list to ignore you. We score your send frequency and recency to flag when inconsistency is quietly costing you revenue.
A suppression rate above 5% is silently killing your deliverability.
We surface your suppressed profile ratio and flag when it's hurting your sender reputation, before it becomes a deliverability crisis that tanks your whole program.
Free to start — no credit card required
Sample audit
See what your audit actually looks like.
We built a sample audit for a fictional DTC brand — with a real score, real recommendations, and a real week-by-week fix plan. So you know exactly what you're getting before you connect.
41
D
Acme Apparel Co.
18,000 subscribers
No re-engagement for lapsed customers — est. +$2,700/mo opportunity
How it works
From “I wonder” to “I know” in three steps.
01
Connect Klaviyo in one click
Secure read-only OAuth. We see your account data but can't touch, change, or send anything. Takes under 30 seconds.
OAuth 2.0 · Read-only permissions · Zero risk
02
We score your entire program in 60 seconds
Flow coverage, email quality, campaign cadence, list health. Every dimension benchmarked against 50+ real DTC Klaviyo accounts.
4 dimensions · 100-point scale · Real benchmarks
03
Get your ranked fix list with revenue impact
Not a generic report. A prioritized list of exactly what to fix, starting with the highest revenue impact, with a week-by-week roadmap.
Revenue estimates · Fix plan · Re-run anytime
Revenue Leak Calculator
How much is your email marketing system leaving on the table?
Enter your numbers and find out in seconds.
Industry average: 2-4%
Estimated monthly revenue leak
$6,975/mo
≈ $233/day · $84k/year
Estimates assume all flows are missing. Free audit shows your actual gaps.
The benchmark
42
/ 100
Based on audits of 50+ Klaviyo accounts, the average DTC brand scores 42 out of 100.
Pricing
Start free. Scale when you're ready.
No card required. Connect Klaviyo and get your score in 60 seconds.
Free
$0
Find out what's wrong with your email marketing system.
- Your overall FlowScore (0-100)
- Number of missing flows identified
- Top revenue opportunity
- 1 recommendation shown
Pro
$99
/moStop guessing. Start knowing your real revenue gaps.
Everything in Free, plus:
- Full score breakdown by dimension
- Complete gap analysis with revenue per flow
- Guided build system for every missing flow
- AI-generated email copy for your brand
- Step-by-step Klaviyo setup instructions
- Monthly progress tracking
- Shareable audit link
- PDF report export
14-day free trial · Cancel anytime
For agencies auditing multiple Klaviyo accounts.
Up to 10 accounts · Client dashboard · White-label PDFs · Priority support
Why trust the score
Benchmarks built from real DTC account data.
FlowScore's benchmarks aren't made-up industry averages. They're derived from 50+ real DTC Klaviyo accounts analyzed by Signify Studio.
When we say your abandoned cart flow is underperforming, we know exactly what a well-performing one looks like — because we've managed them.
25+
DTC brands in our data
Klaviyo-native ecommerce brands
700+
Days managing Klaviyo accounts
Daily production experience
50+
Email programs analyzed
For benchmark calculations
“FlowScore is built by Signify Studio — a Klaviyo Certified Partner with 700+ days managing DTC email marketing systems. We built the tool we wished existed: an honest, systematic audit that tells you exactly what's wrong and what to fix first.”
Naomi Lantzman
Founder, Signify Studio · Builder of FlowScore
Stop guessing. Start knowing.
Join DTC brands who know exactly where their email revenue is going — and what to do about it.