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Simple, transparent pricing

Start free. Upgrade when you want the full picture.

Beta pricing — Pro is $99/mo while we're in beta. Early subscribers lock this rate forever.

Free
$0

See your score. Identify the gaps.

  • Score visible
  • Unlimited audits
  • 1 recommendation shown
  • Score breakdown locked
Starter
$49/mo

Full breakdown. Fix plan included.

  • Full score breakdown
  • All recommendations
  • Email playbooks per flow
  • Industry benchmarks
Beta Pricing
ProMost popular
$99/mo

Unlock everything. Fix what matters.

  • Full score breakdown
  • All recommendations unlocked
  • Email playbooks per flow
  • Revenue calculator (full)
  • AI copy suggestions
  • PDF reports
Agency
$299/mo

For agencies managing multiple clients

  • Everything in Pro
  • Up to 10 Klaviyo accounts
  • White-label reports
  • Priority support

Full comparison

FeatureFreeStarterProAgency
Score visible
Audits per monthUnlimitedUnlimitedUnlimitedUnlimited
Score breakdown
Full recommendations1 shown
Revenue calculatorBlurredFullFullFull
Email playbooks
Industry benchmarks
AI copy suggestions
Monthly score tracking
PDF audit reports
Klaviyo accounts111Up to 10
White-label reports
Priority support

All prices in USD. Cancel or change plans anytime. Payments processed securely by Stripe.

Frequently asked questions

What exactly does FlowScore audit?

We audit four dimensions: Flow Coverage (which essential flows you have), Flow Quality (how well those flows are configured), Campaign Consistency (cadence and recency of your sends), and List Health (suppression rate). Each is scored out of 25 for a total out of 100.

Is my Klaviyo data safe?

We connect via Klaviyo's official OAuth 2.0 with read-only scopes. We never write to your Klaviyo account and never store email content — only aggregate scores and flow metadata needed to generate your audit.

Can I cancel anytime?

Yes. Cancel from your billing portal at any time. You retain access through the end of your billing period and revert to Free after that — no data is deleted.

Why is the free plan unlimited audits?

We removed audit limits entirely. The free plan shows your score. Pro shows you the full breakdown, exact revenue numbers, and the playbook to fix it. Gate on value, not volume.

What counts as a 'flow' in the coverage score?

We check for the four revenue-critical flows: Welcome Series, Abandoned Cart, Post-Purchase, and Win-Back. Missing any of these is the most common source of preventable email revenue loss.